It is not easy when you’re facing competition at the box office from a big-budget film with Ajay Devgn and Emraan Hashmi in the lead. However, Shubh Mangal Saavdhan has managed to hold its own and actually doubled its collection on the second day. After making Rs 2.71 crore on its opening day, the Ayushmann Khurrana and Bhumi Pednekar-starrer earned Rs 5.56 crore on its second day. That it was a Saturday, as well as Eid, definitely helped.
#ShubhMangalSaavdhan has EXCELLENT Sat… Biz doubles actually… Fri 2.71 cr, Sat 5.56 cr. Total: ₹ 8.27 cr. India biz.
— taran adarsh (@taran_adarsh) September 3, 2017
The RS Prasanna-directed film had a much smaller release compared to Baadshaho. While the latter got 2800 screens across the country, Shubh Mangal Saavdhan had to make do with 1400 screens. In spite of this, the film has managed to show a fantastic growth at the box office.
Shubh Mangal Saavdhan received a thumbs up from critics, and the positive word of mouth has boosted its business. It remains to be seen if the film continues to perform well beyond the opening weekend.